Nike’s “Game On, World” Campaign!

Nike has joined the gaming world, folks. Watch out!

Nike+ has already had its own app for a while, now (with the purchase of a tracker that you put in your shoe that tracks your everyday activities (I like to think of it as a pedometer on steroids). However, the new tech coming out and new apps for the iTunes App and Android’s Google Play store look damn near amazing.

Nike will offer buyers of their wristband which features a calorie counter (dubbed as “Fuel”)  and two different types of shoes (training low tops and basketball high-tops) that will feature motion and pressure sensors in their shoes that can track how much pressure you put on your feet from jumping, doing cuts and all of the other cool things you can do with your feet.

There are, also, FOUR different iPod/Android and computer apps coming out that coincides with the different tech associated with them. The cool thing with this is that you can share your goals, challenge yourself and your friends by Nike’s ranking system and get VOCAL encouragement from family and friends all  from your Facebook, when you sync your Facebook account with your Nike+ account.

Take a look at the names already backing this breakthrough in getting nerds into shape: Gold Medalist and NBA Finals MVP LeBron James, Gold Medalist and Goalie for U.S. Women’s Soccer Hope Solo, Larry Fitzgerald, Olympian Perri Shakes-Drayton, Olympian Shawn Johnson oh…AND MANNY F’N PACQUIAO!

Those apps are available now at both online stores and more information on Nike’s “Game On, World” campaign can be found HERE!

What? Don’t think this is game related? Take a look at their sick parkour/platform-game-esque commercial for their products. Quite cool, let’s hope it works this way.

Also, Nike has announced their new Kinect-ready game will be in stores at the beginning of November. I did a more in-depth description on what I’m wanting in this before in my Kinect Joule article but this could be groundbreaking for video games. The video game looks like they are going to do a no-weight cross-fit workout that will be for those looking to get an awesome workout while sticking to being a nerd in their home.

So this brings me to this question: Are gamers about to get more fit or is Nike looking too far in this integration of real life, smartphones and video games? Leave it in the comments below.If this game flops, expect gaming to go away from the motion sensor technologies of the Kinect, Move or Wii. If this game flourishes, we may be in for other companies follow in Nike’s footsteps in integrating life, video games and the smartphone age. Also, there’s a probability of Xbox releasing fitness games that are going to include different fitness classes like Zumba, yoga or Pilates.